January 13, 2010

Happy Anniversary, Peugeot

It started 200 years ago when Jean-Pierre and Jean-Frederic Peugeot turned their father's cereal mill into a steel foundry and took the Peugeot family into the industrial era. Since 1810, the French company has lent its name - and later its Lion emblem - to tools, pepper mills, coffee grinders, bicycles, motorcycles, scooters and cars.

Now a new chapter in the Peugeot story is about to open, revealing a new styling direction, new corporate Lion badge and new signature called "motion & emotion".

New Peugeot Logo For 2010!
This is the first time the lion has been redesigned since the current iteration’s debut in 1998 and now features a more contemporary, purposeful, and crisp design with brand signature - Motion & Emotion...
The new emblem looks simpler in design, more dynamic, with a new posture and fluidity. The new badge will be seen for the first time this year in the RCZ coupe. The company's new styling direction will also be shown at the Geneva motor show in March with the SR1 Concept.

Click HERE for the past Peugeot Emblems.


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2 comments:

hasnul said...

salam uncle D. saw the new emblem being used as avatar by a forumer in AW, tot he drew it himself but it is the new pug emblem. the lion stance a bit funny & less curvaceous lines. unlike the emblem on our 308 now, this new emblem will b easier to clean as it has lesser thight spot :). SR-1 is simply gorgeous, looks like an aston martin but more garang, fuh..

Wan A. Hadi (one.D) said...

... honestly, quite hard to luv it at the first sight. Probably not familiar yet.

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